The Hobbit: An Unexpected Journey Already Breaking Box Office Records
The Hobbit: An Unexpected Journey is on course to become the biggest grossing December opening for a film in North America. It’s not doing too shoddily overseas, either.
On Friday, the film massed $37.5 million in ticket sales from North America alone, so It’s broken the December one-day record already. Pundits are predicting its weekend tally will be at least $85 million, but it could even break the $100 million barrier. Either way, it’ll be a new December record. The higher tally isn’t overly optimistic, since audiences have awarded it an impressive “A” CinemaScore rating, sticking the fingers up to the vast majority of critics who tended to be bit less enthusiastic.
Overseas, The Hobbit: An Unexpected Journey has taken a further $27.3 million. So, not too at all badly then.
But as Box Office Mojo points out (as regards the North American box office), “With 3D/IMAX premiums and a decade of inflation, though, The Hobbit‘s initial attendance was substantially lower than that of The Return Of The King and about on par with The Two Towers.”
Still, being on a par with The Two Towers is hardly a mediocre achievement!